Sending cake until prospects agree to a meeting
From The AI Software Preventing Million-Dollar Failures on Deeptech Decoded, with Shapol M..
Transcript

So if a company wants to improve their processes, what they would do is they'd add more paperwork. They'd add more steps into their process. So they'd be like, Hey, let's introduce a new document that makes our engineers sign off that they're wearing the right PPE. Um, so they add more and more documents, more and more bureaucracy, because that's, that's how they've thought about things for, I don't know how long. Whereas from us, you know, we've come in and we're like, thinking about this from completely different angle where we haven't been brainwashed in some ways about how things have been done.
And also, usually, you guys also have different habits and way of analyzing things, right?

Yeah, entirely. ⁓ that's, that's, you the different habits, viewpoints to problems that we have as a, an outsider, I'd say has helped.
Amazing. It's it. But at the same time There are also like when you approach in such big places to say hey give me a chance I'm gonna show you how better you can do then the obstacles are not only one two it's like an onion like every time you layer one one part of the onion till you go to the core obstacle right like where you anchor yourself in the company did you ever get those hard pushbacks like most of the times where it was the hardest moments came when you try to phasing to the company.

Um, I mean, there's always so many challenges throughout, uh, the process. So all the way from making first contact with a customer to providing continuous support, there's always going to be stuff that comes up, uh, that is challenging. Um, and a lot of the time, you know, when we started out where nobody knows you, it's always very hard to cold start. Um, and even getting like responses from people, you know, you got to. these big companies and you're like, hey, we can help you and so forth. They're not always going to listen. And what we would do, for example, is someone didn't apply back to our email, we'd them cake until they responded. Right. I've got a few emails in my mailbox of people that say, hey, stop, stop sending me cake. I'll take it. I'll take a meeting. Stop sending me cake. So ⁓
Hey, I give up, I'm gonna talk to you. Stop talking about Louis Gates.

It's better that it continues to like, annoy people over email and it makes them laugh that they keep getting sent. Or, you know, I would set up a donut stand outside someone's office. So if I knew there was this particular customer that we can definitely help, what I would do is I'd go outside their office, I set up a donut stand between the hours of 8am and 10am. That's when typically people will come into the office. you know, as they come in, I'm giving out donuts, I'm going to leaflets, I'm giving them demos. And, ⁓ know, as they go in, have this, ⁓ almost like, ⁓ you know, I'm talking to the office. People are like, did you see this guy giving out donuts? He's like, he's crazy. ⁓ and then, ⁓ if, if, know, the main target is always the executives that I want to grab their attention. And, you know, if I didn't cash them on their way in, I would find their phone number. I send them a photo of me outside with the donuts. I'm like, Hey, I'm outside giving out donuts. I'm going to tell your employees, but I haven't seen you. And then they'd come out, give me a tour. ⁓


